The focus of the Powered by You fitness movement is to reach young people through the SUBWAY� Washington Games. The program will begin in Washington, but is designed to be portable geographically, demographically and across multiple health initiatives.
The Seattle Sports Commission created the Powered by You fitness movement as a community service to promote healthy lifestyles to young people in Washington.
Sponsors of the Powered by You fitness movement will be front and center at the SUBWAY� Washington Games, one of the largest planned events to help fight youth obesity. This is an opportunity for businesses to use cause marketing to brand themselves in association with saving the lives of children.